Key Profiles in Success
 | Hewlett Packard |
Fusion Program--Hewlett-Packard Defibrillator
| Product: | Defibrillators |
|---|---|
| Territory: | National |
| Business Plan: | Although the defibrillator represented a strategic product for HP, the sales team focused their sales efforts on selling one-half-million-dollar trauma care systems and, consequently, failed to capture sufficient targeted market share for the substantially lower priced defibrillator product line. Understanding the preference and focus of their direct sales team to sell higher ticket items, HP's management team sought a risk capital partner who could deliver results for their failing yet strategic defibrillator product line. |
| Solid Results: | Fusion drove flat services sales for the defibrillator product line to millions in annual sales per year. (Fusion also generated significant market momentum and sales for HP's other cardiac, EKG, and patient monitoring devices.) |
For more information on Fusion, contact us today.